top of page

Yalla

Making food delivery more accessible in Juba, South Sudan

1B Landing Hero_Yalla FUN.png

Overview

Yalla is the first food delivery app in South Sudan. The team wanted to revitalize the food delivery app's consumer-facing side to make it more efficient and engaging.

The inefficient navigation system negatively affected the user's ordering experience and the overall visual design needed to meet current user expectations. These issues were causing a decrease in user engagement and retention, which affected the app's and businesses' performance.

The goal was to create a design solution where an updated UX, UI, and overall product thinking of a specific page can positively influence the rest of the app design. The first page we tackled was the Restaurant Menu page because users spend most of their time there. Redesigning this area of the app gave us a chance to help the Yalla team envision a more modern and intuitive approach to the app's overall design.

Role

Product Designer, Researcher, Project Manager

     

Duration

1 Year

     

Skills & Tools

Research, Storyboarding, Wireframing, Experience Prototyping, Usability Testing, Figma, Adobe Creative Suite

Challenge

How might we redesign the Restaurant Menu page to be more intuitive and modern while restraining from introducing any new features or major backend changes?

Solution

We concentrated on enhancing three critical aspects of the app:
 
Navigation Redesign 
We shifted the main navigation to the bottom of the screen to improve accessibility and foster greater user engagement.

Information Architecture Improvement
We re-evaluated and restructured the app's information architecture to ensure it is more intuitive and user-friendly, making it easier for users to navigate and find what they need efficiently.

UI Modernization
We updated the user interface to be more visually striking and aligned with contemporary design trends.

bottom of page